Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This workshop brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimization.
This class will cover...
How visitors read on the web
Writing for your target audience
Headlines and titles
Too much or not enough information - finding the happy medium
Workshops are opportunities to hear from campus experts. These lecture style workshops will start with an initial presentation then open up to questions from the audience