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Shtick to Innovation: What the Masters of Comedy Can Teach You about Getting Through a Crisis and Building a Serious Career
As coronavirus creates fear and uncertainty, there is a surprising place people can turn for help: comedy. Indeed, comedians are the masters of turning tragedy into comedy. But more importantly, the world’s funniest people can provide important lessons in creativity and innovation—something people need now—even more than laughs.

After more than a decade studying humor, sharing stages with comics, and hanging out with comics in dingy green rooms, behavioral economist Peter McGraw, pulls back the curtain to give you a glimpse into the mysterious world of stand-up, improv, and sketch comedy.

Learn from the people who don’t just deal with an uncertain world, they thrive in it. Drawing on cutting-edge research and his own comedy successes (and failures), McGraw presents inspiring lessons gleaned from the practices and perspectives of the masters of comedy—and most creative rule breakers:

• How a simple “101” comedy trick used by Chris Rock, Ali Wong, and nearly every other comedian can overcome biases and reveal new business opportunities.
• Why Tina Fey and Amy Poehler’s approach to comedy is the model for the radical collaboration needed to implement creative solutions—and deal with a quarantine.
• What tactic Jim Gaffigan and the writers of The Onion use to enhance inventive thinking.
• How to develop Jerry Seinfeld’s comic-as-outside perspective in order to identify new growth opportunities and fearlessly smash the status quo.

Learn more about Dr. Peter McGraw below!

Dr. Peter McGraw is a professor of marketing and psychology at the University of Colorado Boulder. As a behavioral economist and global expert in the scientific study of humor, he directs The Humor Research Lab (HuRL), hosts the podcast I’M NOT JOKING, and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. His work has been covered by The New York Times, Wall Street Journal, Harvard Business Review, NPR, BBC, and CNN.

Apr 8, 2020 12:00 PM in Mountain Time (US and Canada)

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