The desire for people to connect is a basic human need – and that’s not going away. But, how people connect has changed as a direct result of the pandemic. People are turning to dating apps like never before, forcing innovation and a new mindset. Dating has become more intentional; dates are going beyond drinks at the bar. What you care about matters (the environment, politics). Since Gen Z are the largest population on dating apps, we will take a look at this generation specifically to explore what the dating app experience means to them.
Learn more about the presenter below!
As Vice President of Global Marketing for Match Media Group, Vicki Shapiro (Comm'93) works with leading brands to bring their messaging to life across the portfolio of dating apps (Tinder, OK Cupid, Match, Plenty of Fish and more), connecting brands to some of the world’s most social and engaged consumers. With over 15 years of experience developing marketing programs, Vicki oversees the creative and research teams to support the sales staff worldwide. In addition, Vicki works closely with the product teams to ensure her partners continue to be offered the best in emerging technology.
Before joining Match Media Group, Vicki worked as VP of Digital for the Sports Division at Madison Square Garden.
More about Match Media Group: https://www.matchmediagroup.com/