As climate exacerbated wildfire poses an increasing threat to society, what information do we need to reduce risk of catastrophic fire? In this era of large wildfires, the devastation of homes and communities is an increasingly common story. Research and experience suggest residents in fire-prone communities can effectively prepare for wildfires and reduce the odds of losing their homes. However, moving residents to action is a big challenge. In this CU on the Weekend talk, Dr. Hannah Brenkert-Smith will discuss the role of social science and how local data can improve engagement with residents living in fire-prone communities. She will describe a unique team of researchers and wildfire practitioners working together to develop effective evidence-based wildfire education programs.