This webinar will introduce the Wildfire Research (WiRē) model, a long running, practitioner-research collaboration that increases the relevance and efficacy of wildfire mitigation programs. The WiRē team concentrates on the fact that there is no one-size-fits-all solution to reducing wildfire risk. As the National Cohesive Wildland Fire Management Strategy points out, solutions must be tailored to landscapes and communities. The WiRē Team’s unique approach unites research and practice, collecting and using community-specific data to tailor programs that support local solutions and allow communities to get ahead of wildfire issues. The webinar will demonstrate how pairing wildfire risk assessments and household surveys have led to increased engagement and risk mitigation.